LAYELLE Trade Brochure
Layelle
Headwear for every woman.
Trade Brochure
For Retail Partners
Morning
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The Brand

One soft wrap.
A whole category.

Ready-to-wear turbans and foundation volumizers for every woman — for faith, fashion, healing, and every kind of day in between.

60+
Active SKUs
9
LE Prints
5.0
Etsy Avg.
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Layelle — by women, for women
The Layelle Story

Built by women
who needed it.

Layelle began with one woman's search for headwear that felt as considered as the rest of her wardrobe — comfortable for all-day wear, beautiful enough for any room.

Every Layelle is designed, worn, and tested by the women behind the brand. Founder consultations are available to any customer who'd like to talk it through.

"Soft enough to wear all day — and beautiful enough that you don't have to think twice about it."
Layelle · By Women, For Women
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Contemporary Muslim Fashions exhibit at the de Young Museum
Press · Recognition

From the de Young Museum to your closet.

In 2018, the de Young Museum selected Layelle's volumizers for their landmark Contemporary Muslim Fashions exhibit — used on mannequin display models throughout the show.

The same quietly engineered foundations live in every Layelle wrap today.

Sep 2018 – Jan 2019 · San Francisco
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The Product System

Two constructions. Three foundations.

Every Layelle turban is one of two constructions — supported by three quietly engineered foundation pieces that complete the look.

The Turbans

One wrap. Two constructions.

Shape it yourself, or let it arrive already shaped.
Classic · NR

Shape it yourself.

Smooth, unstructured fabric — wrap, twist, knot, tuck, or drape.

Ruched · R

Already shaped.

Pre-gathered fabric that holds its form. Slip it on, go.

The Foundations

The pieces underneath.

Perfect shape, secure fit, no slipping — under every Layelle.

Essential Volumizer

Smooth, natural shape for every day.

Volumizer Plus+

Sculpted volume and fullness.

Velvet Headband

Soft, secure, no slipping.

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The Range

A color and print for every customer.

Sixty-plus active SKUs — solids, prints, animal, abstract, watercolor, and a Limited Edition curated capsule.

Twenty-four of sixty-plus · Limited Edition collection follows
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Limited Edition

Expressions in Print.

A curated capsule of expressive prints — for the woman whose style speaks for itself. Released in small runs.

07
The Customer

One product, many women.

Layelle serves women across faith, fashion, healing, and everyday wear — a single product line that meets multiple needs.

Fashion · Daily Wear
Light enough to flow with.
Healing · Comfort
Quiet enough to think in.
Everyday · Out & About
Worn for the in-between.
Wellness · Outdoors
Holds through long afternoons.
Travel · Work
Folds into the carry-on.
Gifting · Evening
Made for the late hour.
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Customer Voices

Repeat customers. Five stars.

Verified Etsy reviews — repeat buyers describing comfort, fit, and craft. Layelle currently holds a 5.0 average across hundreds of orders.

★★★★★
"WOW! Really fast shipping and beautiful volumizer that works perfectly and fits so well! I will be a repeat customer. Customer service was great and so polite and kind."
Etsy buyerApr 2026
★★★★★
"Everything from Layelle Designs is always beautifully made, stylish, and so very functional. Creative, hardworking, compassionate, and so helpful with her customers."
Etsy buyerDec 2025
★★★★★
"This is the fourth shaper I've bought from this shop, and I love all of them very much. They stay put and give great shape and anchoring for my tichels."
Etsy buyerMay 2025
★★★★★
"Love love love these shapers! This is my 5th one from this shop. They are hands down my favourite — I have many others from other companies. 10/10 highly recommended!"
KayeSept 2024
★★★★★
"This item shipped incredibly fast. Trying it on was easy and it fit well. The material is definitely high-quality and a good no-slip cover."
MarieSept 2024
★★★★★
"Omg, I really wasn't sure what to expect but it's sooo heavenly comfortable on my head! The look of it makes for a very nice, round shape with no uneven areas."
InbalMay 2024
Verified Etsy reviews · layelledesigns.etsy.com
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The Opportunity

A category ready for the floor.

Layelle sits at the intersection of modest fashion, healing comfort, and accessible style — categories quietly compounding in the U.S. retail market.

01
Proven product, proven demand.
Sixty-plus SKUs, 5.0-star repeat customers, museum-recognized engineering.
02
Broad customer base.
Faith, fashion, healing, gifting — one product, multiple shoppers.
03
Retail-ready aesthetic.
Quiet, considered photography. Packaging built for display. Ready for the floor.
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Wholesale · Partnership

Start the conversation.

Diana — Layelle's founder — handles all retail and partnership inquiries personally. Reach out to discuss assortment, MOQs, lead times, or a custom collection.

For trade inquiries, write to layelle.com

Founder
Diana · Layelle
Website
layelle.com
Etsy
layelledesigns.etsy.com
Instagram
@layellebrand
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